Realtor.com® and Move, Inc. Awarded for Technology and Product Innovation

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Last week, realtor.com® and Move, Inc. were recognized at Real Estate Connect in San Francisco with several awards for technology and product innovation. These awards are another example of the industry’s and real estate media’s recognition that realtor.com® and Move, Inc. have the talent, thought leadership, and innovative ideas to compete in the online real estate marketplace. More importantly, these awards recognize industry-friendly innovation – innovation that helps real estate professionals compete and win in today’s real estate landscape. Our win is a win for the industry – brokers, agents, Associations, MLSs and affiliates – and a win for the importance that Realtors® bring to homeownership. Among our awards:

  • Michele Serro - Inman Innovator AwardDoorsteps Swipe app engages ‘just-looking’ consumers interested in browsing photos of homes for sale, and introduces them to the realtor.com® brand and listings long before they become transaction-ready customers
  • Last year’s agent search experiment, while innovative, is more aptly remembered because we pivoted based on additional industry feedback, and we are in the process of incorporating that feedback into an exciting new concept that will connect consumers with Realtors® online.
  • The Houston Association of REALTORS® was recognized for the launch of the first statewide real estate network, powered by Move’s ListHub™ technology, that connects consumers to MLS listing information with the accuracy and protections that ListHub™ syndication provides

The industry wins as we develop new products and ideas that connect consumers with Realtors® at every stage of the journey, at the national and local levels. The industry wins as we keep the needs of real estate professionals top of mind through technology innovations that delight consumers with new and enhanced experiences. The industry wins when we explore bold new concepts and then pivot when necessary to ensure that the new ideas we bring to the table are responsive to industry feedback. The industry wins by our overriding long-term commitment to place the Realtor® at the center of the transaction, and by providing a level playing field for Realtor® competition.

It’s an exciting time for the industry, with awareness of Realtor® differentiation and realtor.com® increasing day by day. We look forward to bringing more industry-focused innovation to you in the months ahead, and to continuing to connect the industry and the consumer in the online real estate marketplace.

The post Realtor.com® and Move, Inc. Awarded for Technology and Product Innovation appeared first on Real Estate News & Insights | realtor.com®.

Source: Realtor.com

Market Snapshot® Mobile App: ‘Just Listed’ and ‘Just Sold’ Made Easy

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Market Snapshot®

Your clients are on the go and so are you. Shouldn’t your email marketing strategy keep up with the pace of business?

Market Snapshot® now offers a mobile app that provides revolutionary access to local market conditions right at your prospects fingertips straight from the MLS.

Best of all, it’s branded with your photo, your website, your company logo and your contact information. You stay top-of-mind as does your brand. And your prospects will have access to market updates at the speed of the market.

Keep in mind that accuracy matters: don’t let your clients speculate or guess about what a neighbor’s house sold for—instead provide them with personalized, accurate and relevant information consumers crave.

Don’t leave your sellers wondering about recent activity in their area of interest: provide them with relevant and contextual information. Sign up sellers, buyers and prospects, and they’ll get instant mobile friendly email alerts from you letting them know about “Just Sold” and “Just Listed” properties that match their search criteria.

According to the National Association of REALTORS®, 89% of home shoppers use their mobile phones to search listings. And you can brand yourself as the most reliable source of real estate data on that phone. When your clients are chatting with their friends about the market, they’ll be quoting your emails and market knowledge.

Market Snapshot® is automated content to anchor your prospecting and retention strategy while positioning you as the local real estate expert. It’s a far better value proposition than sending a postcard or flyer to each client in your database.

Utilizing MLS data from a live feed, Market Snapshot® delivers email notifications designed specifically for mobile devices. No websites to search for, no passwords to remember: it’s marketing on-the-fly that drives engagement, sparks a conversation, and promotes your value.

Control how your clients perceive the market and boost your reputation at the same time. By providing accurate, interactive, high-value information, you don’t have to waste time discrediting and re-educating buyers and sellers about falsehoods found on other real estate websites.

Learn more about Top Producer’s Market Snapshot® today!

The post Market Snapshot® Mobile App: ‘Just Listed’ and ‘Just Sold’ Made Easy appeared first on Real Estate News & Insights | realtor.com®.

Source: Realtor.com

A Day in the Life of Raj Qsar

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Raj Qsar is the broker owner of The Boutique, an independent real estate brokerage that integrates mobile technology into real estate transactions. His Southern California offices specialize in luxury homes and has expanded into the coastal region of Newport Beach. In his words, here is a peek into a day in his life.

Walk us through a typical day in your life.

My day typically starts at 5 a.m., sometimes a bit earlier. I just get up out of bed. No alarm. I grab my phone and head downstairs. I am totally a morning person. I make a protein shake and jump on my laptop and scroll through emails, Twitter, Instagram and then Facebook. I usually check analytics on our website and social channels, and look at ad campaign results.

On Tuesday, Thursday and Saturday, I am at the Crossfit gym by 6 a.m. After the gym, I am at home helping get the kiddos—Hannah, Emma, and Cooper—get ready for school. Breakfast, clothes, homework review, and they are off to school by 8:30 a.m., and I am off to one of our offices. At 8 p.m. or so, I start shutting down.

Phone / tablet / laptop / desktop of choice?

iPhone 5S, iPad Air, MacBook Pro with Retina Display, iMac 27″ on my desk. We are an Apple company.

Apps you can’t live without?

DocuSign, DocuSign Transaction Room, DropBox, Facebook, Instagram, and recently I have been using Refresh as I am meeting with so many people.

Emails sent per day? Received?

My Google app business account said I received 7,000 emails last month, and I sent out 1,400.

Tell us about your market.

We tend to market homes above $1 million. It was not intentional, but our services are considered luxury and tend to attract those types of buyers and sellers.

Real estate marketing has truly evolved over the last 10 years. We have developed a comprehensive strategy which showcases our client’s home through real-life video—actual movies—amazing photography, 360 HD V-tours, individual property websites for each home, staging and interior design, custom graphics and design, and a social media content strategy that reaches people on a global scale.

We have complete control over our designs, feel and strategy when marketing luxury real estate. When surfing the web for real estate, our listings stand out: they have a unique look and feel, and buyers recognize our listings as being “boutique-ivied”—and we believe every home has a story.

Total number of transactions you worked on last year? Expected this year?

I personally did about 40 transactions last year with an average sales price of about $2 million. I will do about the same this year, but our price point has moved up. Look for our new office in the beach city of Corona Del Mar in Newport Beach as we launch into the coastal Orange County real estate market.

What made you choose a career in real estate?

After watching an agent “sell” our first home, I knew there had to be a better way. I personally held the open houses, I printed the flyers, I wrote the content. That was all pre-social.

It was so massively complicated, and we were so in the dark the whole way through. I had an “Ah, ha!” moment back in 2008 as technology and social media found real estate. We knew there had to be a better way of not only marketing real estate but also of managing the mountain of paperwork and people involved in a real estate transaction.

So in a sense, our team has digitized the real estate experience. You will never find our clients running to a fax machine and most likely never even pick up a pen to sign anything. We are a paperless office, completely mobile and can run an entire real estate transaction from our iPads and phones. Our technology does not require our clients to be tech savvy—it only requires our agents to understand the benefits of technology and to implement that technology with our clients.

What’s the biggest challenge the real estate industry faces today?

One of the biggest challenges in real estate today is that everyone seems to be swimming in the same pool. There is no original creative. Nobody wants to tell a story. There is an old quote, “Those who tell the stories rule the world.” What I love is when I meet someone, and they just instantly pick up with a story. We believe this type of mindset is so needed in our industry.

What advice would you give to new agents?

The advice I would give to a new agent entering into the world of real estate would be to join an amazing team. And I do not just mean a busy team, but an amazing, highly-respected team where you can learn, experience and absorb everything and anything that is real estate. That includes not only all the “beautiful and shiny” things that real estate offers, but also all the challenges that real estate brings each and everyday: from contracts, lender guidelines and appraisals to staging, photography, pre- and post-processing of photos, editing video, print campaigns and the entire social media and web content strategy.

Who inspires you the most?

Jesus Christ because he changed my heart.

Previous “A Day In The Life” articles:

Sarah Schnell Jones

Carol Wolfe

Tiffany Kjellander

Geeky Girl Laurie Davis

Sam DeBord

Bill Lublin

The post A Day in the Life of Raj Qsar appeared first on Real Estate News & Insights | realtor.com®.

Source: Realtor.com

Want to Turn Quality Leads Into Closed Sales?

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Successful agents know if their pipeline isn’t filled with potential buyers and sellers, they are quickly out of business. Quality leads mean everything.

It’s easy to get inundated with the day-to-day transactional business of selling real estate. There are inspections to schedule, showings to get feedback on, and appraisal issues to contend with. All of that must be juggled with cultivating new business.

Quality online lead referrals must be a spoke in your prospecting wheel.

Every agent needs multiple streams of business—referrals from past clients, family members and friends, as well as strangers actively searching for a new home or considering selling the house they own.

Buyers and sellers start their search online. If you’re not capturing those potential clients when they are without representation and searching for advice, you are not optimizing all of your resources.

At least 20% of home buyers said they found their agent on realtor.com®—compared to 13% and 12% on the two top competitor sites, respectively, according to the February 2014 Consumer Brand Tracking Study by Westerberg Consulting.

ConnectionSM for Cobrokerage Works for You

Unclaimed buyers searching active listings on realtor.com® are funneled to agents signed-up for ConnectionSM for Cobrokerage.

Because realtor.com® listings are updated every 15 minutes from more than 800 MLS systems across the country, buyers are searching current inventory. There are sites that sell leads from closed or expired listings; that does you a disservice.

“We know you have choices,” says Steve Pacinelli, Vice President of Industry Events for Move, Inc., operator of realtor.com®. “Various companies offer leads. I say evaluate them on quality, time invested and ROI. Once you put that time in, you can’t get it back.”

Kimberly Grogan, a REALTOR® from Arlington, TX, won Rookie of the Year in 2012 for the national Keller Williams franchise. She credits ConnectionSM for Cobrokerage for her success as a new agent.

“There’s always that moment when you’re hesitant to call your sphere,” says Grogan.

She circumvented the fear by signing up for leads.

“When I first started, I was spending about $1,000 per month on leads,” she adds. “I was making about $8,000 a month off of those leads.”

She said she closed two deals a month as a direct result of ConnectionSM for Cobrokerage.

Realtor.com® delivers better leads, according to a June 2013 study by PAA research, an independent research firm. The study shows agents are 30% more likely to convert a realtor.com® lead versus the competition.

But it’s not just about getting the lead. Agents must also follow up on those leads quickly, as Grogan did.

“The moment a lead came in, I responded,” she says.

ConnectionSM for Cobrokerage Works Fast

For consumers thirsting for timely information, fast responses are the key to converting them into clients. A Harvard Business Review study noted 70% of buyers expect a response to an online inquiry within 30 minutes. Yet, it takes REALTORS® two hours to respond, according to the National Association of REALTORS®.

That disconnect has been addressed in the latest update to ConnectionSM for Cobrokerage.

Now, the system will automatically send a text or email response you can customize, to the client, within 15 minutes.

“It’s your words,” says Pacinelli. “Remember, the best agent is the available agent.”

ConnectionSM for Cobrokerage Just … Works

Grogan sold $6.3 million in residential real estate in her first year using ConnectionSM for Cobrokerage. Now three years into the business, she has a team, The Grogan Group, with a buyer’s agent to handle online leads.

With ConnectionSM for Cobrokerage, leads come with an actual phone number and email address. It will even import useful demographic information about the lead such as household income, marital status, place of employment and job title, when available. It also shows the last three houses the prospect looked at online as well as the ones saved as their favorites.

The point is to move the conversation along. The first conversation is no longer an expedition into their wants and price range; it’s a revelation of how knowledgeable you are.

“We make you smarter,” Pacinelli adds. “You can introduce them to new homes because you already know what they are looking for.”

For more information about ConnectionSM for Cobrokerage, call (866) 960-9471 or click here.

The post Want to Turn Quality Leads Into Closed Sales? appeared first on Real Estate News & Insights | realtor.com®.

Source: Realtor.com

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