Last week, realtor.com® and Move, Inc. were recognized at Real Estate Connect in San Francisco with several awards for technology and product innovation. These awards are another example of the industry’s and real estate media’s recognition that realtor.com® and Move, Inc. have the talent, thought leadership, and innovative ideas to compete in the online real estate marketplace. More importantly, these awards recognize industry-friendly innovation – innovation that helps real estate professionals compete and win in today’s real estate landscape. Our win is a win for the industry – brokers, agents, Associations, MLSs and affiliates – and a win for the importance that Realtors® bring to homeownership. Among our awards:
- Doorsteps Swipe app engages ‘just-looking’ consumers interested in browsing photos of homes for sale, and introduces them to the realtor.com® brand and listings long before they become transaction-ready customers
- Last year’s agent search experiment, while innovative, is more aptly remembered because we pivoted based on additional industry feedback, and we are in the process of incorporating that feedback into an exciting new concept that will connect consumers with Realtors® online.
- The Houston Association of REALTORS® was recognized for the launch of the first statewide real estate network, powered by Move’s ListHub technology, that connects consumers to MLS listing information with the accuracy and protections that ListHub syndication provides
The industry wins as we develop new products and ideas that connect consumers with Realtors® at every stage of the journey, at the national and local levels. The industry wins as we keep the needs of real estate professionals top of mind through technology innovations that delight consumers with new and enhanced experiences. The industry wins when we explore bold new concepts and then pivot when necessary to ensure that the new ideas we bring to the table are responsive to industry feedback. The industry wins by our overriding long-term commitment to place the Realtor® at the center of the transaction, and by providing a level playing field for Realtor® competition.
It’s an exciting time for the industry, with awareness of Realtor® differentiation and realtor.com® increasing day by day. We look forward to bringing more industry-focused innovation to you in the months ahead, and to continuing to connect the industry and the consumer in the online real estate marketplace.
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